Matt Kendall

BPO Analyst

Matt has over a decade of experience in the BPO industry as a ghostwriter, journalist, influencer, speaker, panelist, and researcher. His agency, Cognitive Copy, provides writing services to some of the world’s most impactful BPO providers, giving him a unique perspective on the industry. Matt is the co-author of the Offshore BPO Confidence Index, an annual benchmark that measures first-hand operational confidence in global BPO/CX delivery points. His weekly newsletter, BPO Bullhorn, helps hundreds of leaders from the world's top BPOs become more disruptive, innovative decision-makers in an industry where differentiation is more difficult than ever.